mjelly mobile 2.0 blog

Mobile web affiliate marketing moving up a gear - Mpex network launched

update: mobyaffiliates.com has more information about mobile affiliate marketing

Following on from some recent posts here on mobile internet affiliate marketing and mobile affiliate programs I recently found out about a new mobile internet affiliate network that has just launched. 

Mpex is a mobile web affiliate network which links marketers/ affiliates to a huge range of premium content providers and merchants. 

At the moment the service is mainly plugging in adult content services. However they do have some merchants in other areas including Casino and mobile content (ringtones etc).  It's a truism that the adult content sector always leads a lot of technical and business model innovation and this is definitely the case in terms of mobile affiliate marketing. 

The system MPEX has built is quite simply the most sophisticated mobile affilatiate platform available today.  Some of the features include:

• Choice of a range of different merchants and content providers
• Full microsite builder to create your own sites/ landing pages for the offers
• the ability to create your own network of banners on your affilliate site to retain traffic inside your own network
• full international support with multiple languages and billing system connections
• real time statistics and analytics

I was really impressed with the system these guys have built and the range of merchants available.  They are going to be expanding going forward into developing a non-adult front end and a few other things so lots more innovation to come. 

I really believe this could be on of the first big success stories of mobile affiliate marketing.  For anyone currently running mobile ads on their site or experimenting with mobile affiliate programs you have to give this a go.  Anyway - check out Mpex and see what it can do.

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admob price drop - lower cost mobile inventory

Admob recently announced a big price drop on certain bits of inventory.  As the biggest player in the mobile advertising industry admob's pricing really makes a big difference to the market overall.  The reduction in costs for certain ads potentially opens up the market for PPC arbitrage in mobile for people using mobile affiliate marketing or other mobile advertising networks.  Also the drop in iphone advertising prices in particular might open up opportunities for iphone developers looking for a way of promoting their app.

For publishers running admob's ads this is a mixed blessing.  On the one hand, fill rates for inventory have skyrocketed after being at a very low level earlier this year.  On the other hand, higher fill rates come at the cost of a lower eCPM.  It may be that admob is lowering its prices as publishers are starting to use mobile ad network aggregators and their own ad servers to push in inventory from other mobile ad networks to make up the gap left by admob's higher prices. 

The details of the price cuts are below:

iphone ads

For iPhone ads targeting all United States traffic (i.e., all US with no further targeting options selected), the minimum bid will decrease from $0.10 to $0.05.

Ads targeting specific carriers
The minimum bid for targeting for big 4 US carriers (AT&T, Sprint, T-Mobile & Verizon) will remain unchanged, ranging from $0.11 - $0.15.  The minimum bid for targeting for all other carriers will decrease from between $0.11 - $0.15 to $0.05.

Ads targeting all countries and carriers
For non-iPhone ads targeting all countries and carriers (i.e., no further targeting options selected), the minimum bid will decrease from $0.03 to $0.01.

Mobile web statistics

Some new mobile web statistics out there

Bango has released some data based on its payment system showing that the US is now the major driver of mobile web traffic across its platform http://news.bango.com/2009/03/12/us-tops-mobile-web-browsing-and-spending-charts/ 

Opera released their monthly state of the mobile web report http://www.opera.com/smw/2009/01/ which has some great info on the top sites in various countries

ABI Research also has a new study out showing 7% growth in mobile web usage http://www.abiresearch.com/press/1377-Mobile+Internet+Search+Engine+Use+Jumped+14%25+Between+2007+and+2008

Emarketeer has a report out on the UK mobile internet market showing that it is finally starting to grow ... http://www.emarketer.com/Report.aspx?code=emarketer_2000555

Admob's mobile metrics report for January is also out http://www.admob.com/s/solutions/metrics

Also check out our previous post on sources of mobile internet statistics

Free mobile games sites

A big development of the last year has been the emergence of free ad-funded mobile games. Just this week Greystripe, one of the leading players in this space announced that they have done 140m mobile games downloads.

Free mobile games sites are a great example of how mobile 2.0 is re-defining the consumer proposition and value chain in a range of different mobile media sub-sectors.  Traditionally mobile games have been based on paid-for games, usually created using licenses from console games or movies, and are sold via operator portals or via aggregators like Jamster.  The new breed of mobile games sites are different - games are either created in-house or from older games from the big publishers.  Instead of charging for them they offer them for free funded by advertising.  This is helping to spread mobile games into completely new types of users. 

There is a bit of question about the long-term sustainability of some of these sites - CPMs for in-game mobile ads are incredibly low - <$1 typically so there needs to be massive scale of game downloads or a move to a different ad model such as sponsorship to make the economics stack up. 

Here are some examples of some of the free mobile games sites springing up...

Gamejump - free mobile games network

Gamejump is operated by Greystripe who have built a white-label ad-funded games platform which a lot of the big mobile sites have plugged into.  Gamejump is their own in-house front-end for the platform.  They have a good selection of downloadable games including action, adventure, arcade, puzzle etc.  However, they are apparently moving to focus more on the iphone now rather than Java so they might not be updating the java services much. 

Gamejump on mjelly (PC)

Gamejump on mjelly (mobile)

Hovr - free mobile games site

Hovr launched at around the same time as Greystripe/ Gamejump but without the white-label platform, focusing on buiding its own site.  They offer downloadable casino, puzzle and arcade games - there's also some social elements like a high score table and player profiles.  

Hovr on mjelly (PC)

Hovr on mjelly (mobile)

Playyoo - free flash games

Playyoo is a new site which is attacking the flash games market.  They have a load of flash games which you can either download or play in your browser.  At the moment, not many handsets support mobile flash but this is no doubt going to be a standard feature pretty soon.  Apparently there are some really big successful flash games sites in

Cellufun - mobile games community

Cellufun is a US site which is extremely popular - they have a lot of mobile versions of popular classics  like Chess or Blackgammon, or multi-player games like “Call of the Pharaoh”.  They also have a a lot of social features including multi-player games are multi-player with high score tables, forums and player profiles.

Cellufun on mjelly (PC)

Cellufun on mjelly (mobile)

123 Play - free mobile games

123play is pretty new on the scene and they've been buying a lot of admob advertising recently.  They offer a load of downloadable free mobile games including action and arcade, puzzles and racing and sports.  Very nice mobile site at m.123play.com - easy to get to the games fast. 

123play on mjelly (PC)

123play on mjelly (mobile)

That's it - you can find all these free mobile games and more in the mjelly directory.  Let us know if you find anymore sites and we'll add them to this list. 

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Mobamingle - Mobile Gametown comes to the US and Europe

Mobamingle recently launched in the US and Europe as the international version of the smash hit Japanese Mososo service Mobile Gametown or Mobagetown.  Mobamingle is available at m.mbmgl.com and is really going to have a big impact - all the other mobile social networks are going to have to raise their game to compete.

We recently covered mbmgl over at Mobile Industry Review.  The key highlights of the Japanese version of the service:

• 10m plus users
• 15 bn monthly page views
• $200m in annual revenues
  

If the company behind mobamingle Dena can repeat their success outside of Japan it will be good for everyone in mobile.  They are an amazing company who have pioneered things like mobile affiliate marketing and mobile auctions in Japan. 

Go read the full post over at Mobile Industry Review. 

Dennis at Wap Review also did a typically brilliant review of the site here

mbmgl on mjelly (PC)

mbmgl on mjelly (mobile)

Admob growing pains - more inventory means lower fill rates

Admob is simply the best mobile ad platform out there and they are growing like mad at the moment with a load of funding in the bank and more and more sites signing up to them as publishers.  The problem is that "fill rates" for publishers (the amount of ad inventory that admob serves ads in) are falling very sharply at the moment. 

Admob continues to grow the number of ads served so its more a problem of supply of mobile inventory outstripping demand.  A big part of admob's recent funding is going towards more sales staff which should help to bring on board more advertisers, but at the moment publishers are really finding that their fill rates are very low indeed.

This is felt particularly keenly by smaller publishers, who admob has done a great job of bringing into the mobile ad market right from the start.  Some of these guys were doing extremely well out of mobile advertising in the early days and are now finding that it is no longer paying.  This post on the admob forum sums it up quite nicely"

"GangSta wrote:

Here are the actual stats I copied and pasted from my admob account.

-------------------------------------------------------------------------------------
Summary of activity : 2007-11-01 to 2007-11-31
-------------------------------------------------------------------------------------
Ad Rqsts: Imprsns: Fill Rate: eCPM: CPC Revenue Total Revenue:
1,588,388 1,588,388 100.00% $0.66 $1,180.28 $1,180.28
-------------------------------------------------------------------------------------
Summary of activity : 2008-11-01 to 2008-11-31
-------------------------------------------------------------------------------------
Ad Rqsts: Imprsns: Fill Rate: eCPM: CPC Revenue Total Revenue:
984,785 322,097 31.51% $0.32 $102.64 $102.64
-------------------------------------------------------------------------------------

I feel shame to post it.But it's the bitter truth about admob.I hope company will do better in 2009. But It became a dream which is not coming true. I earned more than $60 a day that time.But now just $ 1-$2."

If anyone can fill all this new mobile inventory it is admob but they have a big job to do - what is probably needed is more mobile affiliate marketing programs who will take high volumes of low cost inventory...

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Persuasive Mobile Design and User Experience

I went to an interesting mobile event this week called "Mobile Persuasion" all about mobile user experience and design.  It was hosted by City University and Human Factors International. 

"Persusasion, Emotion, and Trust are the design rage, but how are they applied to mobile user interfaces?"

I really enjoyed this event as it really pushed into some of the hardcore user-experience areas of mobile rather than the normal general/ business/ market type discussions.  When you think about it web 2.0 was largely driven by design/ user experience (e.g. ajax, big buttons, large text etc etc) and mobile 2.0 is probably going to be the same - lots here to think about...

I also saw someone in front of me with FOUR phones out on the table - two phones is becoming quite normal now (work, personal or blackberry/ normal phone) but i've not seen anyone carrying around four handsets before... (btw he was using three of them all throughout the talk so not just for show!)

Here are my notes:

Bryan Rieger, Co-Founder & Creative Director, Yiibu

Bryan is a designer and developer working in mobile at Yiibu.  Great talk with amazing, beautiful slides - really enjoyed it. 

- mobiles lack long-term pull as a product compared to something like cars where people really identify with them

- most phones now have a fairly standard form factor, but consistency, simplicity and usability can become predictable, limited and boring

- example - music phones have storage, let you buy music, small headphones doesn't necessarily fit with different types of music lovers - too general, ho-hum, impersonal

- need to inspire - hard to do this with just a feature set

- Nokia 5800 music phone comes with a plectrum/ stylus - hmm interesting but have they taken this far enough e.g. just another type of stylus could be much more

- looking back the Nokia 7600 was different but pointless innovation

 

- gimmicks not enough, need to surprise and delight every day - "the long wow" e.g. going back to cars for a BMW lover it might the way the gearstick moves

Control- balance between too much and do little - too often mobiles ask "are you sure you want to do this, or do that"

Language - needs to be polite, honest, attentive, forgiving, clear, coherent

Craftsmanship - push beyond acceptance criterior and usability requirements

Can we make mobiles that really last? Something you would use long afterwards? Need to think about sustainability issues in all this. 

Some great points/ questions followed:

- example of a guy in the Mumbai terrorist attacks who died because he didn't know how to put his phone on silent and was discovered by the terrorists - how can we expose functionality like this?

- agree it is hard to sell on features, guy in audience who worked on Vodafone Simply phone (designed for old people) - it failed - impossible to sell it effectively through operator retail channels

Priya Prakash, Head of Product, Flirtomatic

Flirtomatic is a mobile dating/ flirting site and they are absolute pioneers in virtually every area of mobile at the moment, including design and user experience.  Priya is a really incredible speaker and really engaged the audience - fantastic stuff and loads of learnings. 

- timing and context is key, not just features and functions

- Flirtomatic always have a call to action, participation in their landing pages, ads etc

- interesting that people are now starting to request ways of finding iphone apps as there are now so many on the app store

- mobile apps really lack shop-fronts, distribution, everyone is struggling, its a real barrier to entry (interesting point for me as we are trying to do something about this with mjelly.com in terms of helping to improve mobile search and discovery for mobile sites and apps)

- every time Flirtomatic create a new feature they try and tap into existing behaviors or amplify them

- its hard to send a text on a phone you don't know well let alone enter a URL - lot of work to do!

The Flirtomatic Funnel [invented by Flirtomatic CEO Mark Curtis)

- Marketing to Registration to Active User to Payment

- at each point Flirtomatic have a clal to action, at each point they try and flatten the barriers

- Marketing - we need new mobile ad formats! Flirtomatic use calls to action like "Flirt for free" or "Start Flirting"

- Registration - no email address required, automatically detect phone number

- Active User - act of registration helps user to find people or start chatting or message someone

- Payment - selling value added services, virtual goods (Flirtomatic are really pioneering this in amazing ways)

Principle 1: Help people do things

- turn emotional goals into actionaable statements, help people do things

- e.g. Flirtbomb (sends flirts to multiple people on Flirtomatic) - three step rocess quick, automated chat up lines helps male flirters to get going on the service

- action brings reach - e.g. facebook newsfeed - action brings a reaction, which creates another reaction and so on

Principle 2. The action Pallet

- keep consistent, regognisable and minimal navigation/ trigger design (e.g. send flirt, send gift etc) on all pages

Principle 3. Easy Sampling

- most dating sites registration process is boring, too much commitment - like filling in a tax return!

- Flirtomatic make it easy, act of searching for someone on the service registers the user

Princple 4 Make benefits socially meaningful to user context

- brand is cheeky, naughty, funny

- use seasonal virtual goods e.g. valentines, summer, Feb 29th etc

Principle 5 - Monitor Usage

- Flirtomatic constantly looking at data on things like new user logins, conversion rates, activity across the site etc

- basically they use quantitative data to manage and optimize the service 

mjelly directory links

Flirtomatic on mjelly (PC)

Flirtomatic on mjelly (mobile)

Kath Straub, Ph.D., Chief Scientist of Human Factors International

Kath was also a brilliant speaker and approached the questions around persuasive design from a slightly different perspective focusing on barriers to usage and adoption.  Another great talk:

- what is stopping people today from using mobile services ? (by demographic)

- "My handset can play the fole of connector, concierge, corach and court jester" ... "but not all for the same person. Yet"

- cost a bigger problem in UK than US, (lack of flat rate data plans), also Canadians using twitter DMs as way of texting as their SMS costs are so high there

- Older and middle aged market is a big opportunity for mobile

- Example of a bank using mobile as part of the security process for online banking - clever move as helps to get people using the device for banking

- consistency across platforms - similar design for ATM, online, mobile

- device moving into the background - it's all about applications

- new text display formats have potential for mobile e.g. different spacing etc to help people read more easily

- don't design for platforms, design for life!

All in all a great event, thanks to the hosts and speakers!

Tom Hume has also written up the event here http://www.tomhume.org/2009/01/mobile-persuasion-city-university.html

ebuddy hits 11m downloads of its Java app

 

ebuddy just announced that they have reached 11m downloads of their mobile application.  The service lets you log into your IM accounts like AIM, Googletalk, MSN Messenger and ICQ as well as the Facebook and Myspace social networks. 

This is pretty stunning when you consider that this has all been achieved with very limited use of the iphone app store.  ebuddy has been really effective at using mobile viral marketing tactics, word of mouth and the strength of its product to get traction without spending large sums on advertising

I recently profiled ebuddy over at Mobile Industry Review - so head over to read it. 

Here are the key stats:

- 11m downloads of the ebuddy mobile software, growing at 1m downloads per month

- average user logs in 30 times a month

- 3m monthly visitors on mobile, growing 195% a year (2004 to 2008)

- processed 45bn messages in 2008

- In some markets, such as Indonesia, eBuddy's mobile traffic is 2-3 times its web traffic

- PSP, iphone touch are fast growing platforms not just mobile phones

 

ebuddy are an amazing mobile success story ! Dont forget to read the full profile over at mobile industry review.

ebuddy in the mjelly directory

eBuddy mobile messenger (java app)

eBuddy download on mjelly (PC)

eBuddy download on mjelly (mobile)

eBuddy Lite Messenger (mobile web app)

Find eBuddy Lite on mjelly (PC)

Find eBuddy Lite on mjelly (mobile)

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Mobile 2.0 Resources

This blog is all about mobile 2.0.  However, if you say "mobile 2.0" a lot of people still don't know what you are talking about, so here's a quick list of mobile 2.0 resources to help people understand it.

What is mobile 2.0? Mobile 2.0 Definitions

Dan Applequist has blogged his definition of mobile 2.0 here where he contrasts mobile 1.0 services and activities with their "mobile 2.0 equivalents.  A great place to start!

"SMS -> IM, mobile blogging
MMS -> Media sharing
Operator Portals -> Mobile Web and search
Operator chooses -> User chooses
Premium SMS billing -> Mobile stored value Accounts
Java Games -> Connected Applications (e.g. photo sharing, blogging)
Presence & Push-To-Talk -> VOIP applications
WAP sites -> Web sites that adapt for mobile browsers
WAP push -> RSS readers
Wallpaper -> Idle screen applications
Location services -> Google maps application
Content consumption -> Content creation (e.g. mobile blogging)"

Wikipedia has the following http://en.wikipedia.org/wiki/Mobile_2.0

"Mobile 2.0, refers to a perceived next generation of mobile internet services that leverage the social web, or what some call Web 2.0. The social web includes social networking sites and wikisWeb 2.0 services to the mobile internet, i.e., accessing aspects of Web 2.0 that emphasise collaboration and sharing amongst users. Mobile Web 2.0, with an emphasis on Web, refers to bringing sites from mobile internet browsers.

By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present. These services are appearing on wireless devices such as Smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing.'

Fabrizio Capobianco has a nice pithy definition here

"1. Mobile 2.0 is NOT a mobile version of Web 2.0.

2. Mobile 2.0 is all about open standards and open platforms.

3. Mobile 2.0 is driven by open source.

4. Mobile 2.0 happens with flat fee billing.

5. Mobile 2.0 is centered on content and messaging."

Ajit Joaker has blogged his own series of posts defining mobile web 2.0 here

Alfie Dennon of moblog gathered together a load of bloggers (including me!) to post on the subject of "What is mobile 2.0 and who is using it?"  as part of the mobile 2.0 websummit on a special blog.  There are a great range of views here, ranging from "mobile 2.0 doesn't mean anything" to tight definitions:

Alfie Dennon

http://moblog.net/view/333610/who-is-using-mobile-web-20-and-how-can-we-understand-them-better

Carlo Longino

http://moblog.net/view/335132/mobile-web-20-the-one-people-will-use

James Whatley

http://moblog.net/view/335761/mobile-web-20-what

Afternoon

http://moblog.net/view/335238/what-mobile-web-20-is-not-and-whos-not-using-it

mjelly

http://moblog.net/view/335171/so-what-is-mobile-20-and-who-is-using-it

Mobile 2.0 Presentations

Rudy De Waele has done some brilliant presentations at conferences all over the world all about mobile 2.0 and has uploaded them to slide-share.  One of his presentations is embedded below and you can find the others by checking out his uploads on the site:

Mobile 2.0 @ Plugg

View SlideShare presentation or Upload your own. (tags: media retail)

Mobile 2.0 Events and Conferences

The big mobile 2.0 event is the Mobile 2.0 Conference which is a real grass roots effort run on a not for profit basis in San Fransisco and Barcelona

There is also the mobile 2.0 web summit in London which is happening again this June.

Mobile 2.0 Books

Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Application by Ajit Joakar

Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World by Paul Golding

Mobile 2.0 Services

Rudy De Waele has created a directory of mobile 2.0 services at http://mobile20.wetpaint.com which you can edit wiki-style

The web 2.0 directory allthingsd http://www.allthingsweb2.com/mtree/MOBILE_2.0/

Also, not forgetting the mjelly directory which is chock full of mobile 2.0 sites and applications

That's it - shout if you know any more resources we should add to the list

7 viral marketing tactics for mobile internet services

Viral distribution has been key to growing online web services as it provides a very low user-acquisition cost.  Without viral distribution PC-based online services like facebook would never have been able to grow to the level that they have without huge investment in marketing.  One of the big problems mobile internet applications and sites have had historically is that it has been difficult get any viral mechanisms working.  At the same time, search is not yet an effective channel for driving large volumes of traffic on mobile.  As a result, most mobile sites and applications are forced to invest heavily in PPC advertising on mobile ad networks like admob in order to build a user-base. 

However, it is no longer the case that viral marketing doesn't work on mobile.  There is a lot of innovation happening in this area from both mobile startups and big mainstream companies so here are 7 ways you can drive viral growth for your mobile site or application.

1. Link to contacts/ address book

Linking into your email address book/ contact list has been the key way that sites like Bebo and Facebook and others have grown traffic and users virally.  Until recently, this hasn't been something that mobile social networks have used (or any other types of mobile sites for that matter).  However, this is no longer true - Heysan, a mobile messaging service and mobile chat community have developed a fantastic mobile implementation of this feature - check it out in the mobile screenshot below:

This functionality is not without its critics - whenever we cover Heysan people complain that they are "spamming" using this feature.  However, without out it, we would never have achieved critical mass in services like facebook.  Heysan also follow good practices like asking permission before using your address book in this way.  Plus - the traffic that Heysan is building says it all - amazing growth to 100m page views a month and 600k users.

2. Integrate with Facebook

Another viral mechanism that the web guys have been using recently is integrating with Facebook, mainly through developing a facebook application which can be promoted within the newsfeeds or through mass invites.  Again, this isn't something mobile services have made much use of - until now!  Locle - a fantastic Irish mobile LBS startup has managed to integrate its service with the facebook mobile extension of the developer platform - allowing them to promote their mobile app and site through the social network.  This is the first time I've seen anyone doing this on mobile and it's potentially incredibly powerful. 

3. Twitter blasting

Twitter is a great fit with mobile as a lot of users are mobile savvy and people often get twitter messages fed to them via mobile either through SMS or mobile web on m.twitter.com or a third party client like m.slandr.net or dabr.co.uk.  Twitter have made it easy for mobile sites to be shared over their network through their API - you can easily create a form on your mobile site to allow a user to login to twitter and share the site to their followers. 

 

A slightly more complex version of this is an auto-ping using twitter where twitter is automatically blasted when you use the service.  The best example of this is Qik which sends out a customized message to your twitter followers when you start streaming.

  

4. 'Tell a friend' - via SMS

SMS is the obvious viral channel for mobile, as unlike email, 99.9% of people have it right on their phone, and you can click straight through from an SMS to a mobile internet site or to a download.  Some mobile sites like mippin, have experimented with providing users with free SMS to tell friends with - but they found that some users were abusing the feature as a way of sending free SMS ! However, if the user is willing to pay to send the text (not unrealistic if they are on a text bundle - or feeling generous) it is quite easy to enable someone to text their friends about a mobile site. 

You just use the following XHTML code to automatically create an SMS with your URL and message filled in when the users clicks on it:

<a href="sms:?body=Check out the X at http://m.domain.com"> <b> Sharethis site</b></a>

See the screenshot below - which was fired up through a text link on the taptu (mobile search startup) home page:

 

5. IM status 'hijacking'

This is quite a neat trick being used by some of the messaging aggregators including Fring. When a user signs into its mobile instant messaging platform it changes your status message to include its URL e.g. "on mobile by www.fring.com" - see below - a great way of giving a mobile app visibility to anyone logged into a messaging service. 

6. message footers

Message footers were one of the original viral tactics used most famously to help spread hotmail, which attached a link back to hotmail at the bottom of all messages sent using the email system. This tactic is already being used on mobile pretty extensively - for example all Blackberry's typically attach a footer to the email sent with them like this:

 

Google also does something similar with messages sent via the google mail application:

 

Obviously this only works for apps with a messaging system or email of some kind.  However, people like igloo.mobi are offering a free mobile email service bolted on to their other services like a directory, chat sites, site builders and so on.  So - it might be possible for more types of mobile sites to use this approach.

7. Adding a URL to content downloads

Last but not least, here's a trick we use at mjelly.com.  When someone downloads a ringtone from the site the mjelly.com URL is added to the file name (e.g. mjelly.com - doorbell.mp3 click on the link here to see the example http://mjelly.com/track/download/3295-Dingdong-Doorbell .  This means that anyone that bluetooths the mp3 file to a friend will help to spread the word about mjelly.  We get a lot of searches for mjelly.com on the site so this seems to work quite well!

Conclusions

If mobile services are to really take-off and achieve mass market traction we need to get viral distribution mechanisms working.  To date, it has been assumed that it is hard for mobile to do this, but this is no longer the case.  If you run a mobile site or application then think about if any of the approaches above can work for you!

If you have any other ideas for viral marketing of mobile services then please leave them in the comments and we'll add them with a link back to you. 

Related posts:

12 ways to promote your mobile site