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Mobamingle recently launched in the US and Europe as the international version of the smash hit Japanese Mososo service Mobile Gametown or Mobagetown. Mobamingle is available at m.mbmgl.com and is really going to have a big impact - all the other mobile social networks are going to have to raise their game to compete.
If the company behind mobamingle Dena can repeat their success outside of Japan it will be good for everyone in mobile. They are an amazing company who have pioneered things like mobile affiliate marketing and mobile auctions in Japan.
Rudy from mtrends pinged me to say that the nominees for the MobileMonday Peer Awards have been whittled down from 163 to 42 by the mobilemonday chapters around the world. An international Jury will now select the 20 finalists to present at the Peer Awards event in Barcelona. These finalists chosen to present in Barcelona will be announced on January 26.
Great to see that quite a few of the nominees are already in the mjelly directory including:
ebuddy just announced that they have reached 11m downloads of their mobile application. The service lets you log into your IM accounts like AIM, Googletalk, MSN Messenger and ICQ as well as the Facebook and Myspace social networks.
This is pretty stunning when you consider that this has all been achieved with very limited use of the iphone app store. ebuddy has been really effective at using mobile viral marketing tactics, word of mouth and the strength of its product to get traction without spending large sums on advertising
itsmy are building for the long-term - they don't really run any ads from ringtone companies or use ad networks that much in favour of developing their own direct relationships with advertisers like Reebok to offer bespoke mobile advertising solutions like sponsorship and so on
they are making massive use of data to understand their audience, and can track individual users over time across their site to a very fine degree
there is evidence of a MASSIVE BOOM building in mobile internet off the back of flat rate data plans - all of itsmy.com's evidence points to usage exploding when networks launch cheap data packages
mobile-only services like itsmy.com are thriving even as sites like facebook develop their own mobile sites
they are investing heavily in their platform in terms of moderation, to keep the service safe and through localisation technology to allow them to cover different European markets
they aren't targeting some of the hyper growth mobile markets like Indonesia and India, rather they are focusing on the US and Europe (apparently they actually block some countries from accessing the service)
It's great to see a mobile 2.0 company like itsmy making a long-term investment rather than going for a quick buck - a real contrast from the likes of Jamster and Monstermob who gave mobile 1.0 such a bad name.
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