iphone app store statistics

Anyone who needs to write a presentation or report on anything to do with mobile, iphone or app stores needs to get research and statistics on the app store to help back up their arguments.  For example, you might want to know the number of apps in the app store by category.  Also developers, publishers and marketers also need to get their heads around the data to help shape services and so on.  So here's a list of sources of iphone app store statistics plus some key highlights from a recent presentation on the subject:

Sources of iphone appstore stats

Pinchmedia  - release data on apps generated by their mobile analytics product such as this presentation

Distimo - offer a premium appstore analytics service, but also release some data for free

Flurry - similar to pinch media - release data from their analytics product on their blog

148apps.biz - have a great section on "app store metrics" with data by category and type of app, prices, no of apps etc

Mobclix - lots of nice graphs and lists of top apps by type

Appsfire - the social app sharing tool has some good stuff on their blog

Admob Metrics - mainly covers iphone browsing but sometimes some useful app-based data - they run a big iphone ad exchange and probably the largest iphone ad network so have good data 

Comscore - have been releasing a lot of good top 10 information on the app store since they acquired m:metrics - check their blog for releases

Finally the big iphone app aggregators such as appshopper and apptism are also a useful source of data, especially on number of apps submitted and so on

Also worth checking out is this presentation from Stuart Dredge - have pasted in the key appstore data highlights below:

Appstore key facts and figures

• Addressable base of 50 million
• 100k apps available
• More than 2bn downloads so far
• iPhone games market worth $2.8bn by 2014
• Avg user has spent $80 on 65 apps
• Avg user downloads 10/18 apps a month
• 90% browse and download on the device
• 30-day retention rate for games – 72%
• But 90-day retention rate is 16%

Appstore top 100 games analysis

• Own-IP is popular – 58% of Top 100 Paid chart
• Pricing pressure – Avg price in Top 100 is $2.89
• But avg price in Top 10 is $2.09 (and $1.21 without Rock Band)
• 45 games cost $0.99
• Rapid churn – 59% of Top 100 released since August
• Level playing field – 47% indie, 38% publishers
• EA has 13 titles in Top 100, Gameloft has 12
• Glu, DChoc, Tapulous have 3 apiece

Hope this is useful - let me know in the comments if you find any other sources of data. 

Related articles by Zemanta

• iphone appstore SEO - 12 ways to improve your iphone app ranking (mjelly.com)