O2 Litmus developer network - more than an operator appstore #mweb09

@jamesparton from O2 gave a short presentation at the Mobile Web Summit about their new developer platform O2 Litmus with some data on how well it is doing so far.   Great to see operators sharing more information like this with the community and being open about the performance of new initiatives.  Here's the key points I noted down:

What is O2 Litmus?

- O2 Litmus is a successor to previous O2 developer initiatives such as O2 Source and Revolution

- trying to create an environment that encourages experimentation without distracting from the core business

- NOT just an appstore

- engage customers, allow them to participate, offer early adopters a role to help decide what services O2 should roll out to the mainstream

- developers get 5 week payouts not 90 days, 70% revenue share and access to O2 customers in 18 minutes not 18 months

How has it done?

- O2 Litmus has been live for 4 months

- 617 developers have signed up, from 50 countries, with no real PR campaign apart from using social media

- 400 apps live on the site

- 3000 O2 customers registered (now rolling out a campaign to another 600k customers)

- Fring is the top-rated application

- events run with developers e.g. to help define product roadmap etc

What is next?

- being run on an agile basis - 3-6 month roadmap

- subscriptions and PC applicaitons

- network APIs

- more information passed to developers e.g. on devices

Comments

[Anders blogger i lønsom online markedsføring]

Mange SEO firmaer påstår, at SEO processen i sig selv kan genere lønsom trafik. Dette er jeg ikke enig i, efter min opfattelse er SEO begrebet langt mere omfattende og kræver ekspertise fra flere områder end blot IT erfaring.

[sykoz]

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