Just back from a great day at the Mobile Web 2.0 Summit in London. Took quite a few notes from the various sessions including some useful info and data which I'll be writing up asap. The day covered a range of topics relating to mobile web and mobile 2.0 including mobile social media and mobile advertising, some of the highlights included:
- speakers from a number of leading mobile social services including Nimbuzz, ebuddy, Qeep and Itsmy.com which together account for 10s of millions of mobile users
- Ben Tatton Brown from Ring Ring Media sharing some numbers around mobile ad buying
- Mark Curtis from Flirtomatic giving a really honest and useful view on what they had done right and wrong in terms of product and business model development
- some great panel and audience discussion during the day - Andrew Grill did a great job of moderating the social media track in the main room
- the presence of the O2 Litmus, Orange Partner and Vodafone Betavine developer programmes, all representing the progressive side of the major mobile networks
- mix of audience from big companies like Nokia, Google and Opera to small startups and developers
The food and drink was also very high quality and there was a great mix of people - really enjoyed talking to everyone. I also finally got a demo of a mobile WRT widget - first time I'd actually seen one actually working on a phone (apparently you need to download the run time software that supports them). Vodafone announced the winners of the Mobile Widgets competition and there was also a Developers Den competition which was won by Wild Knowledge - a mobile education startup.
On the downside, the day did get off to a sticky start with a plenary session that was arguably a bit too general in scope and a first panel that went over the same old stuff around "who owns the data", a bizarre "me vs we" discussion and other generic "web 2.0" stuff that didn't really focus on mobile.
However, after mid-morning the day really got going and the quality of the speakers and audience really shone through. There was a nice buzzy and friendly atmosphere which lead to a lot of great conversations.
Looking forward to hearing from Getjar, mippin, abphone and Taptu tommorrow.
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Posted by: sykoz | 06/23/2009 at 12:02 PM