Bebo Mobile - an online social network succeeding on mobile #mweb09

Sean Kane from Bebo gave a great presentation at the Mobile Web Summit talking about how mobile is doing as a platform for their web-focused social network both in terms of traffic and usage as well as revenues/ advertising.  Mobile is also becoming a key way of extending and developing Bebo now that we are near "the end of the friending boom" e.g. user growth.  Here's the key points:

Mobile growing very strongly for Bebo

- mobile page views up 53% in the last 7 months

- SMS up 118% in the last 5 months, 5% of all SMS traffic in Ireland is generated by Bebo

- Revenues up 253% (not sure over which period)

- 800m + mobile page views per month

- 16m SMS sent per month

Engagement marketing on mobile working well for Bebo

- Get more Luv campaign with Coke - virtual currency in return for inviting users get coke icon on mobile profile

- 354k participants, 13% increase in mobile traffic

- 562 photo uploads in a single day - took this feature down as too successful and overwhelmed moderators

- other forms of advertising not really worthwhile - massive crash in eCPMs in the last 9 months on mobile

You can find Bebo Mobile in the mjelly directory

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Comments

[sykoz]

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