Admob on mobile advertising @mweb09

Andy Smith, the Sales Director for admob was at the Mobile Web Summit last week talking about what they are up to.  He also hung around a lot during the conference to talk to people which was brilliant - I had a load of questions as a publisher using admob answered by him.  He really confirmed why I love admob as a company - great at what they do and nice people who contribute a lot to the mobile ecoystem.  Anyway, enough of the props, here's a few notes from Andy's presentation.

Mobile ad formats are becoming more developed:

- Text link/ banners
- Lozenge
- Home-screen takeover
- Video
- Interstitial

Actions "after the click" also expanding:

- Microsite
- Iphone app store (a lot of developer using admob to increase downloads and ranking on itunes)
- mapping/ location (e.g. best buy showing your local store on mobile google maps)
- Video streaming/ download (e.g. movie trailor)
- itunes (e.g. for a band pushing to music download)
- Click to call (actually very successful on mobile)
- Form fill in / data capture
- follow on Twitter (not seen that before - quite original)
- add vcard to phone contacts

Case Study - Capital FM iphone app advertised on admob

- aiming to increase rank on app store via advertising
- 1.35% click through rate
- 8% conversion to app store download
- 24k app store visites

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[sykoz]

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