Nokia 5800 selling big volumes and attracting developers

The Nokia 5800 is Nokia's first response to the iphone - a touchscreen handset but aimed squarely at the mass market with other differentiators such as unlimited music.  Anyway it has been doing very well in terms of sales

• Three million 5800s sold globally since its launch in November 2008, and currently shipping more than one million units per month.
• the 5800 was Nokia’s number one revenue and gross margin generating product, and was the number one volume and value product in the UK in Q1 2009
• UKs biggest selling portable music device - outselling the ipod
  
  

Another interesting thing is that there seems to be some developer buzz around the device.  For example, Nimbuzz the voip/ messaging mobile app has released a special version of its app for the 5800. 

With the launch of the Nokia Ovi appstore coming soon we might see more developers begin to roll out products focused on specific nokia handsets like the 5800 as a way of targeting the big nokia market whilst avoiding the problem of trying to serve every single Nokia/ Symbian device.  The iphone has shown that it's possible to target one device rather than trying to deal with fragmentation and the next logical step is extending this approach to other platforms.

You can download Nimbuzz for Nokia 5800 on mjelly

Comments

[Giff Gfroerer, i2SMS]

Interesting numbers. The G1 has sold just over 1 million in roughly the same time period. That has been well publicized, but not this phone. Thoughts as to why there has been little attention thrown the 5800 way?

[james (mjelly)]

Hi GG thx for your comment

To be fair G1 is the first device from android so was always going to attract more attention than another Nokia handset.

The other factor is that 5800s are not being sold with flat rate data bundles as standard, unlike the G1. Plus there's no Ovi app store yet on the 5800, unlike android.

So from a services perspective there's still a few barriers vs the G1 even tho its selling in greater volume.

[sykoz]

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[Spare Parts HP]

5800 hand phone present time

[Ray J.]

I don't think this is strange at all. The new 5800 is clearly the Iphone's nightmare. I know many persons who bought this instead. And it is really good. Cheers. - Ray J.- Mobilhuset.org: http://www.mobilhuset.org/mobil/abonnement/mobil-abonnement.php