Google mobile adwords/ adsense / search marketing - free report

A bit late to this but worth pointing out - the guys at mippin have released a free report which goes into a lot of detail about their experiences using google mobile ad words. There are loads of guides online to using PC-based google ad services but virtually nothing for mobile - until mippin released this guide.  Mippin cover a load of stuff including:|

• Mobile Ad Campaign Components
• Quality Score on Mobile
• Maximising Relevance in Mobile Ads
• Mobile Traffic - Driving Volume
• Mobile Ad Creative
• Mobile Ad Campaign Objectives
• Mobile Control Testing

If you're doing any kind of mobile affiliate marketing or building a mobile internet service this is essential reading. 

You can grab the report here:

http://mippin.com/mip/raw/static/Mippin_Adwords_Mobile_Learnings_140209.pdf

 

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