Itsmy.com - a mobile 2.0 service building something really special

We recently profiled Itsmy.com over at Mobile Industry Review, based on an interview carried out with Vince Stable the CEO and his CTO Jukka. 

Some of the key highlights:

• itsmy are building for the long-term - they don't really run any ads from ringtone companies or use ad networks that much in favour of developing their own direct relationships with advertisers like Reebok to offer bespoke mobile advertising solutions like sponsorship and so on


• they are making massive use of data to understand their audience, and can track individual users over time across their site to a very fine degree


• there is evidence of a MASSIVE BOOM building in mobile internet off the back of flat rate data plans - all of itsmy.com's evidence points to usage exploding when networks launch cheap data packages


• mobile-only services like itsmy.com are thriving even as sites like facebook develop their own mobile sites

• they are investing heavily in their platform in terms of moderation, to keep the service safe and through localisation technology to allow them to cover different European markets

• they aren't targeting some of the hyper growth mobile markets like Indonesia and India, rather they are focusing on the US and Europe (apparently they actually block some countries from accessing the service)

It's great to see a mobile 2.0 company like itsmy making a long-term investment rather than going for a quick buck - a real contrast from the likes of Jamster and Monstermob who gave mobile 1.0 such a bad name.

You can go read the full post over at Mobile Industry Review.

itsmy.com on mjelly

itsmy.com on mjelly

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