Mobile Search and Location Event Next Tuesday in London

Next week (Tuesday 7th October) if you're in London there's a great mobile event going on in Soho on "Mobile Search and Location" - good panel including Helen Keegan from Beep Marketing, Andrew Scott from Rummble, Peggy-Anne Salz of MSearchGroove,  Chris Moisan from Taptu, the legendary Jo Rabin from MoMo London and representatives of Nokia/ Plazes and The Cloud.  

http://www.chinwag.com/events/2008/10/chinwag-live-search-and-lbs

The panel will be answering the question: 

"Is an alliance of mobile search and location-based services poised to take the consumer experience and wireless marketing world by storm?"

You might think mobile search is just accessing the same digital information in a different way - that all that's required is a change in format to optimise information for mobile devices.

The reality is that, with mobile's unique ability to be an ultra-portable tool for accessing information - coupled with its database of contacts and ability to know where you are - search on mobile devices really comes into its own with the widening availability of location-based information and services.

From searching for your friends' locations while you're out and about, to finding the recommendations you need based on where you are, location-based services and search are becoming a valuable tool to capitalise on the mobile's ubiquity in the UK and Europe.

But are the market and the consumer ready? Are business models primed to go, and the value chain in place? Are brands missing an opportunity with search and location-based services, or wisely biding their time?

Looks like it will be a great event - the mobile scene in London rocks at the moment and is kicking the arse of the increasingly mature and dull web 2.0 stuff so head on down if you can - details of the event here:

http://www.chinwag.com/events/2008/10/chinwag-live-search-and-lbs

If you end up going come and say hello :-)