Following hot on the heels of our post on mobile web analytics admob are set to launch an expanded analytics service. From the looks of it, this will be a fully featured analytics program that can track things like referrers, which is still a massive problem for mobile analytics. The best thing is admob are offering this 100% free - you don't even need to sign up to the ad platform. Hats off to admob for this - they have been really good about extending their services down to the smallest developers and sites. Really hope they don't get bought out by some faceless corporation.
Gomonews reckons admob has gone "pear shaped" but this seems like a natural extension of Admob in the same way as Google Analytics complements adsense/ adwords. It will be good to have another system in the market to provide some more functionality and competition. The only question is, will this destroy some of the new startups in this space like Mobilytics. ? Admob must have a massive advantage in this space given the volume of data they can collect across their network - no-one else (google?) has such a good view of mobile web traffic trends at the moment.
Anyway here is a quick video intro to admob analytics - gives a decent overview of the service:
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